White Owl Cigars have been around for many many years and I have smoked them for as long as I can remember. I found an article from July 1932 about the General Cigar company, which manufacturer’s White Owls. At the time, these machine made cigars were being sold at seven cents. And that price was a bit to high for cigar smokers of that day. The median price of a machine made was about 5 cents. Many people went to General to make them reduce their price down to five cents. Not only did they want the price reduced, but they didnot want the smoke to be changed at all . They wanted the same size and quality filler at a lower cost. White Owl cigars are made with the most costly filler that the US grows and is a quality cigar that some aficionado’s didn’t care paying one or two extra cents. Many managers of the company were not ready to modify the price, they would be making the lowest profit from the change and other corporations using scraps and damaged ends of tobacco would still be making a high profit margin, for less superior cigars. In the end, the decision was made to low the prices, but keeping the tradition of great long filler and over sized cigars. Once the reduction was put into effect, the company broke records for quick increase in consumption. They managed to do this with arranged production and vast output. I just wish they still only cost five cents per cigar, that would save me a lot of money, i think i would be alright with paying the seven cents too.